Author Archives: admin

Quitting my job, three years and counting …

As Ryan reminded me the other day, this week marks the third anniversary of us quitting the last jobs we held and going into business for ourselves. For those of you who didn’t know us during that phase of our lives, I was a producer with Current TV and Ryan was a product manager for the gaming [...]

Work/(no) Life Balance

You probably hear a lot about this whole work/life balance. As a consultant and internet worker, I think about it frequently; my work is accessible to me with a touch of a finger nearly 24/7: when I’m away from my laptop (which isn’t often), I have my phone; I frequently return emails in the wee [...]

Local Biz and Social Media: Clover Stornetta and 1000 True Fans

It may seem odd to write a post about social media and a dairy farm. I won’t get into the backstory of my love affair with Clover Stornetta (@cloverstornetta) – you can read all about it on my personal blog, Alexis in the City. What I want to get into here is the type of [...]

Socialize your book: beyond social profiles

I’m speaking at a local writers’ group Sunday, April 18th at 3pm on how to go beyond the typical social media efforts to publicize your book. Go here for details, I’d love to see you there!
Alexis James
Social Strategist * Blogger * Web Producer
10thfloorpr.com

After an early career as a TV news producer, Alexis began her journey [...]

Do you work at work?

I’m a virtual girl. I tend to believe that not a lot more (and probably less) gets done via in-person meetings, teleconfereneces etc., than could be accomplished if you just boiled it down and sent it to me in an email. As someone who’s worked predominately from home for the past 2.5 years, I’m a [...]

Monitoring your Personal Mentions

How do you find yourself out there in the world wide ether? I’m not talking about some sort of digital Eat, Pray, Love journey (although if you’re like me, you’ve probably gone on one or two such quests …). What I mean is – how do you make sure you’re catching everything out there that [...]

Local biz and social media: a look at my favorite restaurant

I’m obsessed with La Boulange (@laboulange) in San Francisco. I’m not going to go into great detail on their amazing yogurt or deathly delicious pastries, because the point of my post here is not to regale with foodie delights but to talk about how they’ve utilized social media and totally impressed me.
Not long ago, I [...]

Finding and following people you (sort of) already know

Most of us have a good idea how to find interesting people to follow on social networks so that we can connect and expand our reach and possibilities. But what about finding people you already (sort of) know? It sounds easy ~ if you know them it should be easy to find their profile page [...]

Worlds Collide: should you have a public and private persona?

I was in an interesting conversation the other day about social media adoption and best practices. That in itself isn’t interesting since I’m involved with social media for my job almost all the time and such discussions are fairly commonplace. What made this conversation different was the group – except for me no one in [...]

Use Online Advertising to Capture Opinions

I don’t have a TV so I watch the shows I’m interested in on Hulu. They’ve done wonders with their advertising, from a consumer perspective, over the past year or so and today I got the opportunity to participate in something I wish companies did more often: a survey about a particular product. This wasn’t [...]