Does everyone need a blog?

I was walking in my neighborhood the other day and saw one of the little shops – a chocolate boutique and cafe, to be exact, advertising their new blog and I had the above thought: Does everybody need a blog? My initial reaction was no. It seemed to me that the shop was just attempting to jump on the blogosphere bandwagon (albeit a little late) and/or try to do something within social media. I went to their site and found out this cafe also has a Twitter handle. Again, I felt like the business was just trying to put their hands in various social media pies without my thought.

But then I visited the blog, and found some information I found to be interesting, and a event I would even consider attending. Aside from the usability issues (the link to the blog was hidden in text, and the blog isn’t actually hosted on their site), this site could be well on its way. However, it looks like they’re either only just committing to updating it, or not very serious about the frequency of posts. Aside from the past two, which are recent, it looks like the blog is only updated every month or two, which hardly seems like the type of blog a company would want to be advertising.

I still have mixed emotions about who needs to get into social media and how, but I would caution those that do to put measurable effort into it when you decide to go down that path, especially if you’re promoting your presence. It seems counter-intuitive to me to have a sign posted, advertising a blog (or Twitter handle, Facebook page, etc.) unless you’re working hard to maximize the people you’re driving there.

Bristol and Gaga try their hands at Marketing

I don’t know if I’d really call Bristol Palin a celeb – I guess in her own right – But there’s no denying that Lady Gaga has her name in lights. And both these ladies are making a splash in the marketing world in one way or another. PR Junkie reports that the rumors that Bristol is starting her own PR agency are somewhat over-hyped, but one thing is true: She’s now the face for an abstinence organization called Candies. We’re going to step right over that landmine, as well as the oddly-named organization, and mention that Bristol did set up her own LLC but it was only so she could be paid as an incorporated identity for tax purposes. So sorry – no Palin PR yet.

Meanwhile, Lady Gaga is now a creative director for a division of Polaroid, according the Brandweek:

Polaroid in a statement describes the deal as “a multi-year strategic partnership…[that] brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trendsetter.”

Doesn’t seem like she needs such a lofty title to fulfill that role, but we’ll be interested to see what she churns out. New products by Polaroid and Lady Gaga are scheduled to hit retail shelves starting in late 2010.

Giving up on a client

If you work with clients in any capacity you can know that giving them exactly what they want isn’t always in their best interest. That’s why they hire you ~ you’re the expert and they want your expertise and advice. Yet all of us in the client world have been at a point where a certain company or person just won’t back down from a specific idea. Have you ever thrown in the towel and decided to give them what they were asking for, discretion aside? It appears as though that’s what the agency behind Taco Bell’s new campaign did. The must’ve gotten tired of fighting this horrible advertising idea and gave Taco Bell exactly what it asked for ~ at least that’s the excuse I would use if I was the agency and someone asked me why I allowed a fast food company to create a campaign based on health and weightloss!

Before I saw the adds I thought it was a joke, but then I witnessed one of the commercials and I believe Taco Bell means the consumer to take their fast food “diet” in all seriousness. Media Bistro expands on it more, and you can watch the add there too if you haven’t seen it already.

Keeping up with Alexis

I already have too many blogs to maintain and this one has obviously fallen by the wayside! So instead of pledging to update more frequently, post more consistently, etc. here’s a list of places where I already write, just in case you’re really curious!

alexisinthecity.com – personal blog on everything from career to faith to what my crazy San Francisco neighbors are doing

earthsbestfriend.com – blog for my side business, an eco-friendly pet clothing company

wedontbackpack.com – travel journal from our trek through Asia – a little outdated, but just in case you missed it

collegefinance101.com – one of the places I’ve promised to “post more frequently!”

How to get bloggers to work with you

i’m linking to my internet friend’s blog, breaking even.

i’ve worked with her on behalf of clients in the past, and she’s reviewing the book by the woman i work for now. her post is on how marketing people (like me) can get bloggers and writers (like her) to work with them. she uses me as an example of what to do to encourage the afore-mentioned partnership, and i must say i’m quite flattered :-) . read her post here!

Being necessary

i always wanted to be “necessary” in my jobs or my career. not in the way that a relief worker is necessary – or people will starve – or in the way a surgeon is necessary – or people could suffer and die – but simply in the ways that related to my job. i guess everyone probably has a bit of that desire, but i’d venture to say that i went further out of my way than most people to convince myself that i WAS necessary: i’d sit in on meetings that i didn’t really have to be a part of, i’d come in early to work – even when i wasn’t asked – if there was a crisis and they needed extra help, i’d volunteer for all the special projects, train the new hires, etc. etc. and not because i was trying to get ahead or because i was trying to get in good with my bosses, but because i really wanted to believe that what i did was a necessary function.

now, to be fair, for the first few years of my career, what i did WAS a necessary function (in the scope of my career field) – i was a live news producer and if i wasn’t there the show did NOT go on. but i still wanted to be more than that – i wanted to be the go-to person. i WANTED to get a call on my day off when there was breaking news. part of that was because i loved what i did, and didn’t mind being there twelve hours a day.

i didn’t want to feel like just a cog in the wheel, which is part of what led me to go to work for myself. i suspected that if i got another “job,” it would be rather unconventional. so that leads me to my most recent endeavor. last month, i acquired a new client that i am really excited about – she’s an amazing, inspirational, enlightening autho, coach and counselor (maryannelive.com). i’m in charge of her social media marketing strategy, and it is probably the most creative, unique client i’ve ever had. since we’re a small team, there’s no bureaucracy to get caught up in, no real protocols to follow, it’s flexible and i get to plan and attend her events, too!

but i underestimated one thing: being necessary is stressful! there’s nowhere to hide, no one to pass the buck to, there are no limits – and that’s a lot of pressure! of course, these stresses are – at their core – what makes this the perfect kind of work for me. one of the biggest things i enjoy about self-employment is defining what my job meant and taking charge – being able to do that under the direction of someone who i admire and whose message i believe in is even more empowering. i’d been looking for just such an empowerment, and now that i’ve found it, i hope that sense of accomplishment lasts for a long time – even when and if clients come and go!

I’m a pro at turning down jobs

i’ve started writing guest blogs over at collegefinance101.com, and my first post is on the “art” of turning down a job. i’m practically a pro at doing this, as i’ve refused a disproportionate amount of jobs considering the length of my career – so when should you turn something down, and should you ever rufuse employment in a recession? here’s an excerpt from the post:

I’ve turned down about as many jobs as I’ve taken, and yes – some of them have even been offered during this recession. Yet, I haven’t once regretted the decision to pass on a certain offer. These decisions haven’t always been easy (some have!), but I feel confident I’ve made the right one largely because I know I have a game plan that I’m sticking to. While each decision to accept or turn down a job is very personal, there are a few guidelines that can help when you’re on the fence about a position. A few things to consider…

continue reading the rest of the post here.

Working at home – is it an option for you?

I’ve been self-employed for about a year and a half and working from home for the majority of this time. Naturally, I’ve learned a few things along the way. I’ve had ups and downs. There’s been months when I loved my work situation and months when it was really depressing. Overall, I’ve been happy with my decision. Although I wish I’d known a few more things going into it:

Socialization

I address this first because it was a huge factor for me, and one that I underestimated in a huge way. Prior to becoming self-employed, I’d always had enjoyable jobs where I loved my co-workers, got along with my bosses, and made great friends in the office. When you work from home, you are your own best friend, and the lack of interaction can be daunting and lonely. Even if you’re employed by a company that allows you to work out of a home office, and you keep in touch with other “co-workers” throughout the day, it’s not the same.

For a couple months I really struggled with feeling lonely, isolated and somewhat depressed. Although it’s always one of the downsides to working from home, I managed to create a couple solutions. First, I got an office. It’s not quite the same as working IN an office, but having a reason to get out of the house, to see other people (even if they weren’t my co-workers), and to feel like I was DOING something went a long way toward coping with the isolation. Second, I started scheduling meetings, even if they were just with my friends. I made lunch dates with friends who worked in offices, and met for brunch or drinks, etc. with people who also had flexible time.

Motivation

As you’re making the decision to work from home, consider how well you are with self-motivation. If you’re likely to sleep in if you can, stay in your pajamas until noon, and get distracted by the TV, it doesn’t mean you CAN’T work from home, it just means that you have to be aware of the areas in which you’re going to have to work harder.

If you’re employed by a company and work from home, motivation may have a different effect on you because pressure still exists for you to complete work deadlines, stay plugged in with meetings and e-mail, etc. But no matter what capacity in which you are working from home, you’ll be required to manage your time well.

Expectations (on you and by you)

What are going to be the constraints put upon you by your employer or your clients? Will you have to be available between certain hours? Will you need to be online? Available by phone?

Conversely, what are you looking to get out of the work-from-home experience? Do you want to be able to work till midnight and sleep in? Do you want to take Fridays off? To a certain extent, you may have to be flexible with your expectations, but you should also make your work from home goals a priority. If you’re doing it to be at your kids’ sports games, or so you can go out to dinner instead of being stuck at work, hang on to those goals. If you don’t, you’ll likely feel as if you’re no better than when you were working in an office. Set aside some time to create a contract with yourself to set in stone your responsibilities, tasks, priorities and goals.

There are definitely things I wish someone had told me to consider before taking the plunge as a work-from-homer, despite having a personal office outside my home. I may not have really listened because I tend to be stubborn and insistent on doing something once my mind’s been made up. But having prepared for these realistic expectations, I may have been better off…

Location

Figuring out where you will work is incredibly important when working from home. At the very least, you’ll likely need a space that’s set aside where you can keep your laptop/computer, notebooks, phone, and other supplies. It’s great to be able to work from a home office – a room that’s off-limits to anything that’s not work-related. Just remember that this space must be for work only and free from distractions like TV and your home phone.

If you can swing an independent, private office, I highly recommend it! As I mentioned, I did have an office away from home for a few months. It was so worth it. But now I have puppies to stay home with. Although I hope to one day get an office again. It’s a great way to force yourself to get out of the house, meet other people, and keep a somewhat regular schedule.

Viability

There was a period of about six months when my husband and I both worked from home in a 300 square foot apartment. Needless to say, one of us typically spent most of our days at a coffee shop, but regardless, this wasn’t a long-term solution. For about six months after that, we each had our own, private offices, which was the most ideal situation. Then we got puppies and gave up our offices to be home with them more. Fortunately, we also moved to a bigger place that enabled us to both have our own individual desk space as well. It’s still not a perfect situation, but it’s workable. So what is workable for you? Can you work in the midst of rough-housing dogs or screaming kids? Do you  need to convert that extra bedroom to an office? Should you look into renting office space?

Remember why

Every work situation has its ups and downs, its good days and bad, and even good months and bad! I’ve faced several such cycles during my time as a self-employed consultant, but I’m so in love with the  self-employed lifestyle that it would be really hard for me to give up. When you come across difficult times or encounter frustrating roadblocks, remember to keep it all in perspective.

So if you do start to work from home, don’t get discouraged. Something may work OK for a period of time (like working from a 300 square foot apartment!), but after a while you might need a change. Be aware of these phases, and don’t let them get you down. If you plan right, working from home can be a great experience!

Too much choice?

i came across this post on one of my favorite blogs, violent acres – it summed up exactly how i’ve been feeling and what i’ve been thinking lately. the basic gist of it is that while being able to “choose our destiny,” or “choose the path that makes us happy,” or “follow our bliss” or “find our true calling” sounds like a great opportunity, it can really be quite maddening.

the author talks about how, when she became self-employed, she felt completely overwhelmed with the possibility that she could literally do WHATEVER SHE WANTED. that’s the american dream, but it’s also a debilitating feeling.

this is probably part of the reason why i’m trying to get another “real” job, as opposed to continuing along the freelancing road. i could take my freelancing in any direction i wanted and that’s part of the problem. i feel like i haven’t been very successful at creating direction for myself and honing my “business” into something i truly enjoy doing. it has, however, helped me figure out what i DON’T enjoy doing.

and maybe that counts for more than i think.

(Way Overdue) Inaugural Post

It’s something every career-minded person struggles with: How to integrate personal and professional desires.I went to school for Journalism because I loved to write. However, as I took different jobs and moved on and up in the media world, I got farther and farther away from writing, until ultimately my job didn’t afford me any substantial writing opportunities.  10th Floor PR has allowed me to get back into writing for a living, but now I face other problems.The personal writing endeavors that were my “creative release” during my previous jobs tend to fall by the way-side. After a day of professional writing and publicizing, it’s hard to force the creativity and write for myself!It’s after 9 p.m. on a Sunday and I’m online because four hours ago I opened my laptop and turned on the cheap broadband modem next to it to “check on some stuff.”  The work is perpetual and setting boundaries is difficult.No matter what type of work you do, or where you do it, finding that perfect balance is of course, impossible. The relationship between our professional and personal lives is in a constant state of flux – keeping us on our toes and maybe frustrating us – but hopefully always challenging us!*alexis