Social Media Marketing/Strategy
Maryannelive.com, AskMaryanneLive.com
Directed online outreach strategy that included publicizing book, radio show, certification program, events and more by usng social media channels such as Facebook, Twitter, Goodreads and Blogher to increase visibility and rapport. Also created a pro-active social media strategy to place Maryanne and her book on radio shows, podcasts, websites and blogs, leading to ongoing partnerships and increased exposure. Utilized web outreach methods to set up publicity events both locally and out-of-state, resulting in book sales and additional publicity.
Booktrix.com (clients of Booktrix.com include: DoctorBonnie.com, Will War Ever End, Beat The Recession)
Garnered exposure clients of Booktrix, landing features, reviews and articles on sites in authors’ sphere of influence (including: AskDanAndJennifer.com, FreeMoneyFinance.com, SheKnows.com, OpEdNews.com, TheRumpus). Drove client book sales by 500%, maintained social media platforms for clients and ghostwrote and disseminated blogs in order to establish clients’ personas in their fields/areas of interest.
Worked with founder to research Bay Area pet-related products, stores, services and events for pet-centric cite. Created blog posts in support of various local businesses and activities and reached out to each service provider to establish mutually beneficial partnerships and grow the InCirclePets readership and community.
Blogging/Copywriting
TrendyAtlanta.com – Created much of original site copy as well as contributed most fashion/beauty articles
BloomSpot.com – Managed and created content for various verticals offered by website. Worked with researchers and writers to ensure a high quality of submissions and adherence to submission guidelines. Responsible for final content of consumer-facing “deals” on website
TheFind.com – Fun, fashion-related articles for online shopping engine
Web TV Production
GovFresh.tv – Producer for show featuring “Gov 2.0 Heroes” and other open government initiatives
OnlineMarketingConnect.com – Managed video efforts for yearly onlinemarketing conference. Facilitated recordings of each session as well as interviews with conference speakers and attendees
ScissorBoy.com – Scheduled and produced shoots for instructional videos